Accenture Interactive rebrands to Accenture Song, drops The Monkeys brand globally
Accenture has officially rebranded its advertising and marketing services business, Accenture Interactive to Accenture Song. In the process, it has merged all of its brands, including The Monkeys, bar Droga5.
It was reported recently that while CEO and creative chairman of Accenture Interactive David Droga was looking to cut the majority of the businesses’ creative brands, The Monkeys, a creative force in Australia for the last 15 years would survive. At this point it is understood that The Monkeys will continue in Australia.
The Accenture Song rebrand marks the end for The Monkeys brand
The group of consolidated agencies will now operate as one division within Accenture Song, while Droga5 will continue to function as a standalone brand globally.
Advertising was fun while it lasted.
Now the mega conglomerates save money and plough through their brands until only their uncreative, bland, passionless monoliths remain.
Vast sums of money to be made at the top and even more lifestyle Getty images with headlines like ’embrace life’.
For a company that claims to embrace and build brands, how the hell do you justify burning Australia’s best one?
Id rather pitch against Accenture Song than The Monkeys
This story is very muddled and confusing about the future of The Monkeys. Is the brand ending here or not?
“All of the subsidiary brands, including The Monkeys, Karmarama, Rothco, Fjord and more, totaling more than 40 agencies that Accenture has acquired will be merged under the single brand of Accenture Song moving forward.”
Indicates it is RIP to The Monkeys.
“At this point it is undersood that The Monkeys will continue in Australia.”
Indicates The Monkeys may live on and you know something we don’t.
Also, The Monkeys definitely wasn’t acquired by Accenture in 2011, as your story indicates.
Hi Drunk Monkey
Thanks for pointing out the error there, I think it must’ve slipped through at the editing stage, as the 2011 figure was in reference to when the agency changed names…
As for the confusion, as far as Mumbrella is aware, the brand has not been closed in Australia as of yet, which is the exception to the rest of the world, where it has been bundled under Accenture Song. We are still waiting on further confirmation from Accenture on the matter though.
One would suspect Mark Green being lead for Accenture Interactive (now Song) in ANZ will have something to do with that.
Cheers,
Calum