Accenture Song to be moved into new integrated business unit

June 23, 2025 11:10

Accenture will roll Accenture Song into a new business unit called ‘Reinvention Services’, as the global consultancy looks to “reinvent itself” for the age of AI.

The tech-powered creative and advertising arm will sit alongside Accenture Strategy, Consulting, Technology, and Operations in the new business unit, effective September 1. It will be led by Accenture’s current CEO of the Americas, Manish Sharma, who will become the consultancy’s first-ever chief services officer.

Accenture’s growth model has been changed in the hopes of creating faster solutions for clients. It says Reinvention Services will “create more leading solutions faster and embed data and AI more easily into its solutions and delivery”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.