Accenture Song to be moved into new integrated business unit
Accenture will roll Accenture Song into a new business unit called ‘Reinvention Services’, as the global consultancy looks to “reinvent itself” for the age of AI.
The tech-powered creative and advertising arm will sit alongside Accenture Strategy, Consulting, Technology, and Operations in the new business unit, effective September 1. It will be led by Accenture’s current CEO of the Americas, Manish Sharma, who will become the consultancy’s first-ever chief services officer.
Accenture’s growth model has been changed in the hopes of creating faster solutions for clients. It says Reinvention Services will “create more leading solutions faster and embed data and AI more easily into its solutions and delivery”.
Julie Sweet, CEO and chair of Accenture, said clients need “more value faster”.
“We are writing the playbook for how to be the most AI-enabled, client-focused professional services company in the world and a great place to work for our people — our reinventors,” she said in a release.
The new integrated business unit will have leads for each arm, including Ndidi Oteh who will lead Accenture Song, as announced last month. Oteh has been head of Accenture Song’s Americas business, and will succeed outgoing CEO David Droga from September 1.
Strategy will continue to be led by Muqsit Ashraf, Consulting will be led by Jason Dess, Technology by Rajendra Prasaf, and Operations will continue to be led by Arundhati Chakraborty.
Meanwhile John Walsh, Accenture’s current global chief operating officer, will become CEO of the Americas, succeeding Sharma. Kate Hogan, the current chief operating officer of the Americas, will become the global chief operating officer, succeeding Walsh.
The consultancy will continue to operate through three geographic markets — the Americas, EMEA, and APAC.
Mumbrella has contacted Accenture on potential local implications.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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The pragmatist in me says they want to get the Accenture brand as far away from the Jaguar work as possible
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