Access-dgc reverts to Access PR brand, Nicola Patterson resigns as CEO
Nicola Patterson has resigned as the CEO of Access-dgc, as the agency reverts back to its original Access PR brand, Mumbrella can reveal.
In June 2017, Kerekes announced she would be moving to New York to work with Samantha DiGennar, founder of NYC agency DiGennaro Communications (DGC), as executive vice president and managing director.
Patterson and Kerekes
Following Kerekes’s move to NYC, Access PR and DGC strengthened their joint venture by rebranding Access PR to Access-dgc.
The agency has now reverted to its original branding, Access PR, after it cut ties with its New York partner Digennaro Communications (DGC). Kerekes has since returned to Australia from New York.
Access PR is now aligned with a new agency based in New York, Arc PR. Kerekes has resumed her role as CEO of Access PR.
In a statement to Mumbrella, Patterson said: “When Andrea went to NY and asked me to run Access, I saw it as an opportunity to work with an extremely talented team and to finally come home to Sydney.
“Since taking the helm in 2017, we’ve won new accounts and grown the business, brought new skills into the team, worked with some incredible clients and had a lot of fun along the way. I’ve also had the privilege of working alongside Access’ co-owner Simon Corah.
“In fact, I liked it so much that, like Victor Kiam, I wanted to buy the company.
“After a negotiation period, it became apparent that we were never going to meet on price, so I decided to resign.
“I have other ideas and goals I want to achieve, so this gives me the opportunity to pursue them. I’m excited!
“I have immense respect for Andrea and wish her and my precious team all the best.”
Prior to her stint at Access PR, Patterson was the national managing director of public relations at PR Edge.
Patterson took on the role at PR Edge after her own company Propeller PR, was acquired by Clemenger Group in December 2016.
In a statement to Mumbrella Kerekes added: “After 18 months of leading Access in Sydney while I worked out of New York, Nichola resigned from her role as CEO late last year.
“She brought a great energy to the team and her creativity added a fantastic layer to our work.”
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