Accor partners with Year13 for hospitality employment promotion

Accor has partnered with digital youth engagement platform Year13 to promote the hospitality industry as a desirable place to work for Gen Z workers.

Activated through a variety of social media, video and editorial content pieces on Year13 channels, the partnership includes same day hire at Accor for its front line staff, flexible working for all Accor employees, personalised work perks such as birthday leave and travel allowances, open pathways to travel and work around the Pacific and career development through Accor Academy.

Pullman Sydney Airport Hotel, Kitchen, Daniel Grech

Part of the partnership includes the promotion of content on social media, video and editorial content pieces.

One of the social assets

Accor Pacific Senior vice president talent and culture, Sarah Derry, said: “Through our partnership with Year13, we are hoping to lure great young talent to our workforce that will enrich the tourism industry’s future forever. It allows us to harness Year13’s purposeful, influential and trusted connection with young Australians to highlight the many opportunities for collaboration, creativity, and fast-tracked career pathways at Accor. We pride ourselves on our multi-generational workforce and we see Gen Z as a highly impactful generation with an extremely important voice.”

Year13 co-founder, Will Stubley, added: “Our purpose is to improve the health and happiness of all young Australians, and part of that means connecting them with meaningful and rewarding careers that fit within their broader life goals. We are so excited to partner with Accor to inspire Gen Z to enter an industry that is thriving back to life as Australia re-opens. The opportunity to identify, inspire and train the next generation of hospitality professionals aligns with our purpose to connect Gen Z to all the options available after high school and beyond.


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