Report asks agencies to drop fossil fuel clients to keep staff

Comms Declare has released its 2021 Fuelling Fantasies report, and within it Comms Declare is asking agencies and creatives to divest from fossil fuel clients, following the results of a survey conducted that shows those under 30 in adland are interested in working somewhere that acknowledges climate change.

The conclusion of the report stated that: “Our surveys have shown that agency heads are out-of-step with the climate concerns of their younger workers and that those aged under 30 are being asked to work for highly polluting companies against their better judgement. These workers will vote with their feet, as 70% are actively wanting to work with a company that shares their concerns about global warming.

“Worryingly, some agencies have responded to the growing concern about their fossil fuel clients by hiding them. Many agencies promote their work for ethical causes while keeping quiet about polluting clients.