Accor welcomes visitors back to its hotels with campaign in partnership with Tourism Australia
Hotel operator Accor is acknowledging that Australians’ plans have gone awry this year, and is encouraging them to ‘Take Two’ on their missed holiday and event plans over summer, launching a new campaign promoting its readiness for visitors.
The multi-million dollar campaign has the support of Tourism Australia and all major state tourism offices around the country, and strengthens the national body’s ‘Holiday here this year’ domestic tourism initiative. It is the first time Accor has partnered with Tourism Australia on a campaign of this scale.
The campaign also comes in the same week as Tourism Australia’s own, reinvigorated, domestic tourism marketing push. Tuesday saw the launch of a new integrated campaign featuring Hamish Blake and Zoe Foster-Blake, encouraging people to ‘Holiday here this year’.
Accor’s campaign will run until 31 January 2021, and involves a paid media push across television, digital advertising, social media and video content, showcasing Accor’s hotels in tourism hotspots, as well a promotion of its flexible rates and loyalty program benefits.
“As border restrictions ease, Australians are more than ready for a take two and to enjoy the best our beautiful country,” Accor Pacific chief executive officer, Simon McGrath, said.
“With this campaign, we hope to inspire travellers to go on the holidays they’ve been dreaming of and to reunite with their families and friends. We’re delighted to be able to host travellers as they explore the world-leading holiday experiences that we have right on our doorstep.”
Accor’s hotel brands include Swissôtel, Pullman, Sofitel, Novotel and Mercure. It holds 340 hotels and apartments across Australia.
Accor’s COVID-safe measures include its Allsafe protocol of hygiene and safety measures, and free-of charge access to expert medical teleconsultations in partnership with AXA.
Accor has also introduced flexible booking conditions in case customers’ plans have to change at the last minute.
