Accor welcomes visitors back to its hotels with campaign in partnership with Tourism Australia

Hotel operator Accor is acknowledging that Australians’ plans have gone awry this year, and is encouraging them to ‘Take Two’ on their missed holiday and event plans over summer, launching a new campaign promoting its readiness for visitors.

The multi-million dollar campaign has the support of Tourism Australia and all major state tourism offices around the country, and strengthens the national body’s ‘Holiday here this year’ domestic tourism initiative. It is the first time Accor has partnered with Tourism Australia on a campaign of this scale.

The campaign also comes in the same week as Tourism Australia’s own, reinvigorated, domestic tourism marketing push. Tuesday saw the launch of a new integrated campaign featuring Hamish Blake and Zoe Foster-Blake, encouraging people to ‘Holiday here this year’.