Account Planning Group extends membership to New Zealand

The Communications Council group for strategic planning (APG) is now accepting members from New Zealand.

The announcement:

APG has today announced it has opened membership of the group to New Zealand. This comes as
New Zealand now boasts an increasing number of senior planners taking up positions within
primarily Auckland based agencies. The move reflects the growing appetite for planning and an
opportunity for APG Australia to broaden the pool of talent and expertise.

Membership will now extend to anyone in New Zealand with an interest in strategic planning,
including ad agency planners of all levels, qualitative researchers, freelance strategy planners,
media strategists, and clients. This membership affiliation sets the basis for the group, with locally
supported initiatives and activity to be developed into next year.

APG Chairman, Sudeep Gohil welcomes the opportunity to share experience across Australia and
New Zealand – “with a number of planners holding trans-Tasman roles and the level of interest
continuing to grow, now is the time to open up membership to the New Zealand planning
community. We’re excited about the opportunity and look forward to building the profile of planning
as a critical part of the business of commercial creativity.”

Interest in joining the APG has come from a number of New Zealand Planning Directors – Rupert
Price, Planning Director at DDB has supported this development – “we’re keen to connect with
Australian planners, share our experiences and learn from the network – we’re also ready to hit the
ground running with the awards, we’re up for a trans-Tasman battle of the planners!”

The membership development coincides with the upcoming deadline for the biannual APG Creative
Strategy Awards, with a deadline extension in place to accommodate the changes. Deadline for
entries is now Monday 17 September. Full details can be found on the website –

Source: press release


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