ACI Worldwide appoints Bite to lead communications in Australia
ACI Worldwide, a global player in powering electronic payments, has selected Bite to lead its APAC communications in Australia, Singapore and India.
The announcement:
Singapore, Sydney and New Delhi, 1 September 2014 – Bite, which recently announced it will integrate into Next15 group sister agency Text100, today has added leading payments provider ACI Worldwide to its portfolio across Australia, Singapore and India. This new relationship complements Bite’s current regional portfolio which comprises of a diverse combination of innovative, disruptive and market-leading clients.
A global leader in the electronic payments space, ACI Worldwide’s suite of software powers more than 5,000 electronic payments for financial institutions, retailers and processors around the world. It processes $13 trillion each day in payments and securities transactions for more than 250 leading global retailers and 21 of the world’s 25 largest banks.
The addition of ACI Worldwide to its portfolio reflects Bite’s proven experience in delivering integrated campaigns across key finance and payment technology organisations including Gemalto, SWIFT, Wolters Kluwer Financial Services and DBS Bank.
Payment technology is in a state of transition and evolution across APAC. In Singapore, India and Australia, Bite will lead an integrated PR and social media campaign to promote ACI Worldwide’s brand profile as the Universal Payments company, establish the company at the forefront of this digital disruption and build its presence surrounding its roadshow, ACI Exchange APAC.
“Working with Bite’s regional teams will allow us to drive the conversation on how financial organisations can meet the needs of the world’s most demanding technology environments,” says Paul Henaghan, ACI Asia Pacific and Japan (APJ) managing director. “Leveraging Bite’s reputation for delivering a seamless communication strategy for finance technology leaders will help us lead the next wave of payment innovation.”
“New payment technologies are taking centre stage in APAC and as the lines between tech providers and financial institutions blur, it is increasingly important to develop innovative, integrated strategies to cut through the clutter and create meaningful conversations,” says Paul Mottram, Executive Vice President, Asia Pacific, Bite. “We like to work with brands that are innovating in their field, disrupting markets and changing the world. As a world leader in payments, ACI Worldwide is a perfect fit to help us bring the ever-evolving payment discussion to life.”
Source: Bite and Text100 press release
