ACMA launches ‘Be Deadly Online’ campaign aimed at indigenous cybersafety

Media watchdog The Australian Communications and Media Authority (ACMA) has today launched an awareness campaign around cybersafety for indigenous communities.

The campaign, called ‘Be Deadly Online’ aims to tackle complex issue likes sexting, cyberbullying and managing your digital footprint for a young indigenous audience with positive, practical advice on playing smart online.

It features a series of short animations, posters and a behind-the scenes ‘making of’ video, all hosted on a specially-created portal within the Cybersmart website.

According to the ACMA the campaign was created with major contributions from a number of Indigenous communities across Australia, including Yarrabah in Tropical North Queensland, regional Victoria and the Mid West Gasgoyne region in Western Australia.

“Indigenous communities’ stories about how social media use has affected their lives— in positive and negative ways—are at the heart of Be Deadly Online,” said Richard Bean ACMA deputy chairman.

“Online business is everyone’s business, so Be Deadly Online has been created so that anyone from a 12 year old, to a community leader, to police, educators and parents can use the resources in the way that suits them and their needs.

“This is about community taking control rather than us imposing a one-size-fits-all solution.”


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