ACP announces 30 Days of Home, Food and Wine back for second year
ACP has announced that its food and lifestyle interactive exhibition 30 Days of Home, Food and Wine will be held this April.
the announcement:
ACP Magazines announced that 30 Days of Home, Food & Wine (previously 30 Days of Home & Entertaining) is back for a second year, in April 2011. The cross-platform advertising, editorial and retail initiative will appeal to the Australian public’s growing interest in practical, interactive home and entertaining opportunities.
This year the Live House – a purpose-built house and garden – will move to Sydney’s Hordern Pavilion at The Entertainment Quarter, Moore Park. The Live House will bring the best of home and entertaining style together under one roof and will be open to the public from Friday, 15 April, to Sunday, 24 April.
Daily seminars hosted by leading design, style and culinary experts will offer practical tips on how to transform your home and lifestyle according to the latest trends. Highlights of the Live House include wine master-classes, cooking demonstrations, how to renovate and decorate workshops, garden demonstrations and lawn mower races as well as a Top Gear garage displaying the ultimate in tools and technology. Consumers can register to attend the free seminars and events at www.30daysofhomefoodandwine.com.au and book online at a small cost to attend wine master-classes.
Director of Sales ACP Magazines, Louise Barrett, said: “30 Days of Home, Food & Wine harnesses the strong demand from our readers to interact with leading lifestyle authorities.
“The ACP Magazine titles involved reach more than 5.1 million* Australians each month. 30 Days of Home, Food & Wine provides a unique opportunity for consumers to meet and interact with industry experts, as well as the editors of some of Australia’s top magazines.”
Participating titles include: Australian House & Garden, belle, Australian Gourmet Traveller, Gourmet Traveller WINE, real living, recipes+, Australian Good Food, Burke’s Backyard, madison, The Australian Women’s Weekly and Money.
Diamond Sponsors confirmed for 30 Days of Home, Food & Wine 2011 are Sheridan, Hyundai and Nestlé PLAISTOWE. Diamond Sponsors will be exposed to millions of consumers via in-magazine branding, a dedicated online hub and a core presence at signature events held throughout April.
30 Days of Home, Food & Wine will be supported by an integrated marketing campaign, including:
•Editorial coverage across all participating ACP magazines
•Dedicated website
•Two-month magazine advertising campaign
•Tailored supplement running across 11 ACP magazines
•Metro TV and radio campaign
•Dedicated public relations support
* Source: Roy Morgan December 2010
Source: ACP magazines press release
topics
ACP
Australian Gourmet Traveller
Australian House & Garden
Belle
food
interactive
Lifestyle
wine
