ACP backs Women’s Fitness launch with $2m campaign

ACP is promoting the launch of new title Women’s Fitness with a claimed $2m campaign.

The marketing push, which comes the day after ACP was bought by German publisher Bauer, sees activity on TV, outdoor, online, social media, experiential, radio, gyms, point of sale and across other ACP titles.

The agency behind the launch is Iris Sydney.

ACP publishing director Gerry Reynolds said in a press release that it was “the ideal time” to be launching the title “for busy women who want to look and feel their best.”

He said: “Research tells us Australian women aged 25-40 are more interested in exercise and staying fit than ever before. Their health and wellbeing is absolutely front of mind – and we know they turn to magazines as a trusted source of information and inspiration. They are very interested in self-improvement, but they are time-poor and keen to remain sociable.”


The launch issue goes on sale for $5.95 on Monday 10 September, with a website and mobile applications mobile applications offering nutrition and training tips.

Editor Rachel Sharp added: “Women’s Fitness is all about putting the fun back into being healthy, full of easy-to-adopt exercise, nutrition and lifestyle ideas. ‘Fitness that fits your life’ is the perfect way to describe our philosophy, and that’s exactly what our launch issue – and every issue after that – will deliver.

“Forget fads and being a slave to the gym: we want young women to feel great about themselves, their bodies and their health without having to sacrifice the things they love, their friends or their social lives,” she said.

The magazine is using augmented reality platform Viewa, enabling readers to download workouts, recipes and behind the scenes footage from the cover shoot.


  • Agency: Iris
  • Managing Director: Simon Porter
  • General Manager: Sasha Firth
  • Account Manager: Felicity Andrews
  • Creative Director: Tom Hoskins
  • Art Director: Libby Young
  • Senior Digital Creative: James Griffiths
  • Copywriter: Julia Dixon
  • Creative Services Manager: Roger Dore

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