ACP launches 30 Days of Fashion

ACP today launched 30 Days of Fashion and Beauty – the magazine publisher’s annual push to promote its portfolio’s credentials to advertisers and consumers.  

30 Days of Fashion and BeautyNew for 2009 is Magazines Go Live, a three-day fashion and beauty festival held at Sydney’s Royal Hall of Industries with runway shows for its women’s mags Grazia, Cosmopolitan, Madison, Harper’s Bazaar, Australian Women’s Weekly, Cleo and Shop Till You Drop.

“Magazines Go Live brings all our magazine editors together for the consumer to meet and experience brands in a live environment. This is a publishing first and one ACP Magazines is very excited to bring to Sydney under the 30 Days umbrella,” said Lynette Phillips, boss of ACP’s women’s lifestyle group.

Today’s preview of the event, which has run twice before, was hosted by Nine presenter Leila McKinnon and launched at Cafe Sydney by 30 Days ambassadors Alyssa Sutherland, Pania Rose and Nikki Phillips.

McKinnon said: “The next 30 days will showcase more than 100 events.”

PR for the promotion – which officially begins next Tuesday – is being organised by Gasbag PR.



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