ACP launches 30 days of Home Food and Wine
ACP Magazines has launched the second year of its 30 Days of Home, Food & Wine initiative.
ACP’s MD Phil Scott told Mumbrella: “This year we’ve upgraded. We’re in a much bigger venue with a lot more sponsors.”
ACP’s director of sales Louise Barrett said: “Off-the-page opportunities for clients are really important. More and more of our clients are demanding it.”
Off the page is becoming so important as clients don’t want to buy magazine ads on their own anymore – too exxy and not enough return for their $$ so now clients/agencies make publishers work 100 times as hard for the $$ and want lots of “added value’ in return so the mag page cost is more justified. I think magazine ads are one of the hardest sells nowadays and online has got to be the easiest – they don’t even know the meaning of added value!!!
This will be one to watch for ACP as the event concept develops further. Combining value for your advertising dollar now means print, online, event and editorial support are grouped as a partnership between suppliers and media based advertisers, this isn’t developed overnight, more so over a long term mutually beneficial agreement and loyalty. This is a partnership far removed from the modern day one page advertising sales pitch currently employed by most magazines.