ACP to close Slimming & Health
ACP is to close its 20 year old title Slimming & Health after its next edition, Mumbrella can reveal.
The $6.10 monthly mag – aimed at those who are dieting – had a circulation of 28,653 in the 12 months to December 2008, according to the Audit Bureau of Circulation.
ACP launched its 30 Days of Health & Wellbeing project yesterday.
ACP sources told Mumbrella that the magazine will close in order to focus on sister title Good Health.
I spoke with a journalist at the title this week about a possible story and she told me that they were closing following their July edition.
How odd for ACP to close a health title in the week it launched 30 Days of Health & Wellbeing. Also surprising considering Slimming & Health grew according to the latest Roy Morgan data, while Good Health & Medicine continued its decline.
Did they still have to pay a license fee to Emap/ Bauer for use of slimming and health? Makes sense to favour a home grown title then.
Not odd at all – it was previously an Emap title and ACP are slowly (or not so slowly) getting rid of most of them ie: New Woman, Waves, Tracks, Slimming etc. I think the main reason they bought Emap was so they could add the very stylish & upmarket (NOT) ZOO magazine to their stable.
Let me guess. The Parents Jury will now be blaming ACP for the obesity pandemic because it is closing ‘Slimming and Health’.
For anyone interested in the obesity issue, I suggest you read this (long) article by Kenneth Devlin from Stanford University titled ‘Do You Believe In Fairies, Unicorns, or the BMI?” in which he exposes how inaccurate BMI is as a measure of ‘fatness’ (sorry it wouldn’t link so you will need to Copy/Paste) …..
http://www.maa.org/devlin/devlin_05_09.html
Hey, magic !!! Fairies !!! Unicorns!!! (But I still don’t believe the BMI.)
It looks like the link did work !
I am writing to you to tell you that the news shared deeply saddened me. I have subscribed to your company for years, and found that your mag was the best Australian weight loss magazine around. It contained the most down to earth easy to understand information, gave unbias reports on foods, & diets.
I have managed to lose 18kgs since January 2, 2009. I was hoping to be one of your stories as I feel you were the only voice that every day people who are isolated ( I am 2 hrs from Adelaide, Rural SA) from gyms, diet clubs – Weight Watches ect could do to help themselves & stay on track to achieve their goals.
I loved the Biggest Loser stories, have entered your competitions, and keep heaps of recipes. When I felt like giving up or eating the wrong food, I reached for your magazine to help inspire me & save me from the munchies. I have been a subscriber for 5 years, and a reader for over 10!!!
I hope “Good Health” takes on some of your Slimming & Health concepts, then I would be tempted to buy it.
Thankyou to all the staff, and Slimmers of the Year who have made this a excellent & inspiring mag. I will just have to keep my old copies.
Hi all, I am very dissapointed to hear all of this. I am trying to get a hold of 2008’s december issue. Can anyone help??
Emma