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ACP to rebrand as Bauer Media

ACP Magazines, a brand that has existed in Australia since the 1950s, is to be renamed Bauer Media.

The name change follows the acquisition of the publisher by Germany’s Bauer in early September.

ACP was known as Australian Consolidated Press until rebranding to ACP Magazines in 2000.

“I don’t think it’s sad to see the ACP brand disappear,” said Deborah Thomas, the company’s director of media, public affairs and brand development. “Most people know us by our consumer brands such as Women’s Weekly, Cleo or Cosmo, not our trade brand. And the Bauer deal is such a positive move for us. The mood in the company very buoyant.”

Matthew Stanton, CEO of ACP Magazines, said in a statement: “ACP is now 100% owned by Bauer Media and this includes all our businesses in Australia – ACP Magazines, ACP Custom Media and ACP Books, and the Trader Group – ACP Media New Zealand, and also ACP Asia, our off-shore interests in Hong Kong and Thailand.”

“The purchase of Australasia’s leading publishing company by the internationally successful Bauer Media Group is both a resounding vote of confidence in the future of print media and endorsement of ACP’s outstanding magazine brands.”

“As part of the Bauer Media family the company will extend its proud tradition of excellence, building on our strengths as we continue to innovate and develop across multiple platforms including digital editions, websites and licensed products,” he said.

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