Online fashion site BrandsExclusive has launched an outdoor ad campaign based on the idea that fashion talks.
The campaign gives personality to different fashion items sold across the site.
Created by The General Store, the campaign uses transport platforms, starting with billboards in Sydney train stations, and then Sydney bus panels and Melbourne trams.
Geetika Marek Guz, head of marketing at BrandsExclusive said: “The campaign was designed to communicate to consumers that BrandsExclusive caters for a wide range of preferences and tastes. Whether it be trendy denim shorts, a preppy polo shirt or a designer evening dress by Jayson Brunsdon, each item speaks a different message, and are a reflection of the types of products and brands we feature on our website.”