Act for Kids launches lullaby campaign
Children’s charity Act for Kids has launched a new advertising campaign built around the idea that many abused and neglected children have never heard a nursery rhyme or been sung to sleep with a lullaby.
The campaign, created by creative agency Publicis Mojo Brisbane, is called Twinkle Twinkle and encourages Australians to sing alullaby or nursery rhyme for a child who’s never heard one.
The awareness campaign aims to raise awareness and donations for Act for Kids and will run across TV, cinema, press, radio, social and digital.
“We were heartbroken to learn that most of these kids have never even heard a nursery rhyme. It drove us to highlight the overlooked – yet just as poignant – effects of child abuse and neglect,” said Rob Kent, managing partner Mojo Brisbane.
“We wanted to give the public an avenue to show how much they care; an opportunity to give love, as well as money. The response so far has been incredibly positive”.
The campaign drives consumers to the campaign website, www.twinkletwinkle.org
Act for Kids provides therapy and support services for children who have suffered abuse and neglect and relies on public donations for their work.
The campaign website was developed by Follow. TVC and Launch Film were directed by Beth Armstrong (TwoLittle Indians) with post production by Cutting Edge Brisbane.
