UM wins NSW government media buying account from Mediacom

nsw government logoMedia agency UM has won the $60m media buying account for the NSW government which was previously held by Mediacom.

The announcement comes after a four month pitch process. UM already holds the master media account for the Federal Government.

Media agency ZO has won the account for the NSW’s classified notices. Match, Mediacom and Optimum Media Direction are on the media planning panel along with UM.

The account was put out to tender in April, with the pitch process kicking off two months ago, with OMD also on the list.

The announcement:

“Following the completion of the tender for the Media Agency Services Contract the NSW Government has appointed Universal McCann as its new media buying agency.

“Universal McCann have also been named as one of a panel of companies providing media planning services along with Match Media, Optimum Media Direction and MediaCom.

“ZenithOptimedia has been appointed as the successful agency for the recruitment, public notice and typesetting contract.

“The new contracts commence 1 October 2013 for a period of three years with the option of two 12 month extensions.

“The media buying agency is responsible for the purchase and placement of all NSW Government public awareness campaign advertising (including health and road safety messages, tourism promotion and other announcements of Government initiatives and activities), and negotiates media rates on behalf of all government departments.

“The media planning agencies are responsible for the strategic planning of all public awareness campaign advertising, working with individual departments to deliver on campaign objectives.

“The central aggregation of all Government advertising activity generates significant discounts on normal advertising rates for the benefit of all departments; irrespective of the size of their expenditure. In addition the consolidated contracts provide streamlined and high quality service delivery and account management that ensure the efficiency and effectiveness of Government advertising.

“This contract does not include the provision of creative advertising services. These services are delivered through the advertising and communications services scheme panel.”


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