Activation agency Because announces newly-created director of growth for ANZ
Brand activation agency, Because, has announced the appointment of the newly-created director of growth role for ANZ.
On Wednesday, the company confirmed Chloe Woodhouse for the role, who moves to Because from the UK, where she most recently worked as client development manager for experiential and creative agency, Smyle.
Known for creating activations that “ignite brand growth”, Because has collaborated with a number of big name brands including Woolworths and AGL.
With over 14 years of experiential marketing experience, Woodhouse has also previously worked at Event Concept in London and Australia’s Encore.
“Chloe’s appointment is a pivotal moment for us as brands across Australasia increasingly seek to connect with consumers in more impactful ways,” Because ANZ co-founder and managing director, Meredith Cranmer, said.
“Her proven track record in driving business growth through strategic sales and marketing initiatives and strong client relationships makes her the perfect fit to lead our business development and ensure we continue to deliver exceptional results for clients.”
Woodhouse added: “This is an exciting time for brands in Australia and New Zealand as they seek to forge deeper and stronger connections with consumers. These brands want to invest with an experienced agency partner, such as Because, which effectively leverages experiential, social and digital to ignite growth.
“I’m thrilled to be joining the dynamic Because ANZ team and bring my expertise in building strong client relationships, and crafting successful sales strategies to the agency.”
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