Activation agency Because announces newly-created director of growth for ANZ

Brand activation agency, Because, has announced the appointment of the newly-created director of growth role for ANZ.

On Wednesday, the company confirmed Chloe Woodhouse for the role, who moves to Because from the UK, where she most recently worked as client development manager for experiential and creative agency, Smyle.

Known for creating activations that “ignite brand growth”, Because has collaborated with a number of big name brands including Woolworths and AGL.

With over 14 years of experiential marketing experience, Woodhouse has also previously worked at Event Concept in London and Australia’s Encore.

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