Active International names Sarah Keith as group MD as Cameron Swan moves to UK

Involved Media’s managing director Sarah Keith is set to become group managing director of Active International Australia and Involved Media as part of a company restructure.

Current managing director Cameron Swan will depart the country to head to London  to become managing director of Active International UK, where he will report to Active International CEO Dean Wilson.

Cameron Swan is heading to the UK

Swan first joined Active International in Australia in 2009, and has served as managing director since 2015 when he replaced Areef Vohra. He took on the role of group managing director when the company acquired Paykel Media in 2019.

He said of the move: “Obviously moving the family to the UK is a big decision but it’s one we are all very excited about. I’m lucky enough to be working for a company that offers such opportunities, has a strong leadership focus, cares about its people and provides opportunities to ensure Activians continue to develop and grow within the business.

“I look forward to joining the team and working with them to continue the growth and trajectory of the UK business.”

Paykel rebranded to Involved Media earlier this year, and Keith will continue as its leader, as well as taking on the added responsibilities of Swan’s role at Active International.

Keith joined Paykel Media in November of 2020, filling the void left when Tony Paykel stepped down as managing director to lead the agency’s partnerships division.

Keith takes on the additional role of group MD at Active International

She thanked Swan for his integral part in building the Australian business to where it is today.

“I’m inheriting a strong and financially healthy business, with a team of talented, passionate and driven people.

“I’m thrilled about the opportunity to run the Active business in Australia. Active is one of the most agile and innovative businesses I have come across and is always ready to take the next step, to transform and create bespoke solutions that deliver real results to clients.”

Involved Media is performing very strongly in 2021, with the addition of several new senior executive appointments in recent months and more to come, according to Keith. “At the same time, we are growing the Involved Media’s digital marketing offering to better service our clients’ needs.”

She added that Active International and Involved Media will continue to run separately, but “their paths will still cross” when clients seek a holistic approach to media advertising and financial solutions to support media investment

Of Keith’s promotion, Swan added: “The Australian business is in safe hands. Sarah has shown incredible leadership, is commercially driven and has a growth mindset.

“She will lead our Australian team with great enthusiasm and bring a fresh perspective to every part of our operations.”


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