News

Melbourne Convention and Exhibition Centre unveils post-COVID brand reset

Zanda Wilson

May 10, 2021 6:00

The Melbourne Convention and Exhibition Centre (MCEC) has unveiled its new brand positioning, off the back of a year in which, CEO Peter King admits, COVID sent the business back “to zero”.

The rebrand centres around a new positioning statement that sees the MCEC become ‘home of the unconventional’, with the brand transformation created with partner FutureBrand Australia.

The MCEC’s new logo

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

events FutureBrand FutureBrand Australia MCEC Melbourne Convention and Exhibition Centre Peter King Richard Cutris

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