ACTU launches biggest ad campaign in a decade asking to ‘Change the Rules’

The Australian Council of Trade Unions (ACTU) has launched its biggest ad campaign since its ‘Know your rights at work’ ads, which ran from 2005 to 2007 in light of the Howard government’s WorkChoices legislation.

First airing on television yesterday, the ad campaign aims to promote more secure jobs and wage rises by calling for Australians to join the movement and “change the rules”.

“How does it feel when big business has too much power?” the ad starts off asking.

The ad features a couple discussing how they are struggling to make ends meet as penalty rates are cut and CEOs are making millions in bonuses.

Sally McManus, ACTU secretary, said in a statement: “Working people want change. They’re sick of one third of big businesses not paying tax. They’re sick of watching CEO bonuses are going up, company profits going up while their own pay falls behind basic living costs.

“The rules at work are broken. This campaign is about changing the rules for working people so Australians have more secure jobs and a fair pay rises.”

A survey conducted by the ACTU found 85% of workers had or have significant caring and parenting responsibilities but workplace laws don’t allow them to juggle the different responsibilities.

The ad asks Australians to change the rules for working women and young Australians.

Change the rules will run across TV, radio, print, out-of-home and online.


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