Adshel extends Sydney Trains contract

Sydney Trains has extended its contract with Adshel for “multiple years”, Here, There and Everywhere (HT&E) announced on the ASX this morning.

The extension follows Adshel’s win of the  Metro Train Melbourne contract, in December last year.

It also follows the announcement APN Outdoor had extended its advertising rights in Sydney, winning a total of 1,500 advertising touch points.

When Sydney Trains last went to tender in 2013, Adshel, APN and S&J Media all won portions of the contract. APN Outdoor obtained the rights to track advertising, which runs at 77 train stations, while Adshel has right to selling advertising across concourses, which are run across 51 stations. S&J Media handled the interior of the trains.

Adshel’s contract will include 186 digital screens, and covers the premium and metro concourse and platform assets with the potential to extend this.

The extension coincides with the launch of Adshel’s combined Sydney and Melbourne rail offering.

A statement on the ASX said: “HT&E Limited (ASX: HT1) is pleased to announce that Adshel has extended all precincts under the Sydney Trains contract, which was due to expire at the end of 2018, for multiple years.

“Adshel looks forward to working with Sydney Trains during the extended term.”

According to HT&E’s latest revenue figures, Adshel contributed $221.3m in revenue, up 7.5% year on year. Earnings before interest, tax, depreciation and amortisation was up 11.3% to $51.5m.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.