Data and technology company Acxiom to cut at least a third of its Australian workforce

AcxiomOne of Australia’s biggest players in the data and technology analytics space, Acxiom has been forced to cut at least a third of its Australian workforce as it pivots to focus its local business on its connectivity products, Mumbrella can reveal.

The company this week told its staff that it would make 15 positions within the business redundant. Industry rumours had suggested the number of positions axed could be as high as 40, but Acxiom insisted that one third of its staff of 50 will be impacted by the changes.

In a statement the company said the redundancies were caused by efficiencies in the business. “We made the decision of concentrating on our connectivity business in Australia,” the company said. 

“As a result of this change, Axciom is anticipating about 15 associates will be affected as we realise synergies and identify the level of skills required to deliver a premium connectivity experience.”

Acxiom is a leader in the data science space in Australia but has seen its staff numbers reduce significantly over the past few years, in the face of increasing competition including the likes of Quantium and is a major provider of third-party data to agencies and marketers with partnerships with companies such as Facebook.

Nic Christensen


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