Ad agency Banjo wins Sydney Olympic Park’s creative account
Banjo has won the creative account for Sydney Olympic Park.
The agency will immediately begin work on the account, repositioning the Sydney Olympic Park brand.
Source: Instagram
The appointment of Banjo follows a selective tender process.
In October last year, independent communications agency Bastion Collective acquired a majority stake in Banjo.
Brett Morgan, Sydney Olympic Park Authority senior manager of marketing and communications, said in a statement: “Banjo’s strategic thinking and collaborative approach was key in The Authority’s decision to appoint them. Their analysis and understanding of our specific brand challenges and the creativity they demonstrated in their response was impressive. I’m excited about the growth our future partnership will bring.”
Kath O’Shea, client services director at Banjo, said: “We are absolutely thrilled to be appointed to the Sydney Olympic Park business. Essentially, this is a brief which is about perception change, and our job is to tap into the extraordinary untapped potential of this iconic destination. There is so much that people don’t know about what’s on offer at the Park, and we can’t wait to help get these stories out there.”
Banjo also works with NSW Transport, TAFE NSW and Safe Work.
Sydney Olympic Park also put its PR account out to tender in October 2018.
