News

Ad delivery service eBUS sells to IMD

The market for advertising delivery systems is set to become more competitive following this week’s acquisition of local start up eBUS by the London-based IMD.

eBUS has a presence in Australia, NZ, Singapore and India. It is a competitor to the biggest two players AdStream and Dubsat.

No price on the deal has been released.

Carmine Masiello, CEO of eBUS, said in a statement: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region.”

Peter Miller, boss of AdStream, told Mumbrella: “They haven’t had any impact on the market yet, but we’re up for a fight.”

  • Declaration of interest: AdStream, Dubsat and eBUS are all occasional advertisers on Mumbrella or sister title Encore
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