Ad delivery service eBUS sells to IMD

Tim Burrowes

February 5, 2013 11:42

The market for advertising delivery systems is set to become more competitive following this week’s acquisition of local start up eBUS by the London-based IMD.

eBUS has a presence in Australia, NZ, Singapore and India. It is a competitor to the biggest two players AdStream and Dubsat.

No price on the deal has been released.

Carmine Masiello, CEO of eBUS, said in a statement: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.