The market for advertising delivery systems is set to become more competitive following this week’s acquisition of local start up eBUS by the London-based IMD.
eBUS has a presence in Australia, NZ, Singapore and India. It is a competitor to the biggest two players AdStream and Dubsat.
No price on the deal has been released.
Carmine Masiello, CEO of eBUS, said in a statement: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region.”
Peter Miller, boss of AdStream, told Mumbrella: “They haven’t had any impact on the market yet, but we’re up for a fight.”
- Declaration of interest: AdStream, Dubsat and eBUS are all occasional advertisers on Mumbrella or sister title Encore