Ad market grows in September buoyed by TV and digital spend

November 1, 2021 2:59

Australia’s media agency market has delivered yet another month of double-digit revenue growth in September, according to the latest
Standard Media Index (SMI) report, with the value of national marketer ad spend jumping 15.5% year-on-year.

However, the strong TV and digital gains were not replicated within the outdoor media as reduced audiences prompted ad spend to nationally-booked outdoor campaigns to fall, in turn limiting outdoor’s growth during the month to 3.8%.

Television media was buoyed by the return of the AFL and NRL finals series to September after being moved to October last year, with total bookings up 17.1%, while strong growth in search and social media ad spend pushed digital’s total bookings up 20.1%.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.