Ad of the month winner revealed
The winner of Mumbrella’s ad of the month contest can now be revealed:
The shortlist is:
- Rabo Direct – Whybin TBWA – Lazy Racing
- Bayer – JayGrey – Cat
- NRMA – Mercerbell – Baby
- Tourism Australia – DDB – There’s Nothing Like Australia
- JWT-Minties
- NRMA Insurance – Human
The winner was voted by Mumbrella’s readers:
Nominations for June’s ad of the month will open next week.
With the support of:
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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why make us view it so bloody small in that stupid TV. I’m glad Tourism Australia didn’t win, Uluru would’ve been the size of the drawing pin.
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Hi Anon.
Point taken. It doesn’t really work when we’re going beyond clips. We’ll go for full screen glory next time.
Cheers,
Tim – Mumbrella
I like it, even if I am sick of CGI babies!
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Interesting. Only one of these seen in South Australia. I guess by sheer weight of numbers alone nobody outside Sydney or Melbs will ever win.
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Hi Robbie,
The voting mechanism was by Mumbrella reader vote – we embedded all of the ads for people to look at.
I suspect taht the selection of the winner did not involve Eastern-centric anti- Adelaide bias.
Cheers,
Tim – Mumbrella
that is fucked!~
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Hi Robbie
I was curious about your comment so I just thought I’d check on our system whereabouts those ads have been seen. I found that both the Rabo Bank and Minities ads aired on Subscription TV which would give them a national audience, apart from that though, as you said only one (the Bayer ad) aired in all five metro markets.
Cheers
Mungo – Xtreme Information
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The winning ad ran in Adelaide but branded SGIC instead of NRMA
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Thanking my lucky stars that Tourism Australia didn’t win – embarrassing for Australia, even more so for our creatives.
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I can’t believe people voted the CGI baby over the cats. If the cats find out somebody might get whacked:)!
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