Ad rejected by industry journal for making sexual reference

An ad for a software firm has been rejected by an industry magazine on the grounds that it is overtly sexual.

The ad for Total Synergy was blocked by Engineers Media, publisher of Engineers Australia magazine – but did run in other industry titles Architecture Australia and Architectural Review.

“I asked whether it was the pierced stomach, the tats, the nappy or the high heels that was the problem, and was told it was the overall sexual reference that was not acceptable,” said Total Synergy’s marketing manager Katie Yates, who co-wrote the ads with the company’s CEO.

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