Mumbrella360 video: Dear Sir, please ban this ad – How the Ad Standards Board makes its decisions

The Ad Standards Board held an urgent hearing in January 2016 to decide whether to ban Meat & Livestock Australia’s controversial ‘vegan violence’ Australia Day campaign, (read the Board’s decision here) we recap last year’s Mumbrella360 session examining how the ASB deals with complaints.

Ban this ad

Featuring, Fiona Jolly, CEO of Advertising Standards Bureau; then News Corp marketing director Damien Eales, The Special Group founding creative partner Dave Bowman, and 303Lowe ECD Richard Morgan.

In this session moderated by Mumbrella’s Tim Burrowes the panel discussed a series of complained-about ads, and whether they would have banned them. View the discussion:

Ads discussed:

  • Visa Checkout, Clemenger BBDO Sydney – Incest
  • ANZ’s Barbara  bank teller – Discrimination against gingers
  • Devondale, DDB Melbourne – Racism
  • Budget Direct – Captain Risky – Safety
  • Pepsi Max – Rape culture
  • Wicked Campers – Offense
  • Ella Bache – Sexualised imagery
  • Compare The Marked – Ethnicity
  • MyPlates – Vulgarity

This video was produced by 90 Seconds for Mumbrella. Voiceover: Stunt Bear.

Mumbrella360 returns in June. Discounted earlybird tickets are currently on sale.



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