Ad Standards condemns Mr Wongs Hydraulics ad which plays on Asian stereotypes

March 19, 2018 5:22

Automotive brand Mr Wongs Hydraulics has had a Facebook ad banned for using a negative stereotype of people with Chinese heritage.

The social ad features a business card with a caricature of an Asian man with glasses and buck teeth, accompanied by the words “to fix call wongy…..will do good job, proper fix”.

Mr Wong’s business card, which featured on Facebook

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ad standards Mr Wong

3 COMMENTS

SM 20 Mar 18

The only racism here is by Ad Standards regarding using a fake name compared to a western name. Do they expect him to change his name from Wong to something western so he won’t offend Asian cultures. He has full right to call himself ‘Wongy’ and use his own persona in a comedic way to promote his business.

This organisation needs name change to bAd Standards

User ID not verified.

Professor Yamamoto 20 Mar 18

Seliousry? I’m offended by this decision.

User ID not verified.

Diamond Chopsticks 20 Mar 18

I’m guessing this wouldn’t make it through the tribunal today then?
https://www.youtube.com/watch?v=W2yKa3WWDow

User ID not verified.