Ad Standards reprimands McDonald’s for giving out free Happy Meal vouchers at children’s sport

May 29, 2019 9:49

Ad Standards has upheld another complaint about McDonald’s vouchers being given out to children at sporting events.

In 2018 it reprimanded the fast food giant for giving $5 vouchers to children as a ‘Man of the Match’ soccer award. In the latest case, free Happy Meal vouchers were given as participation awards.

According to the complainant the voucher included and image on what would be considered as the ‘healthier’ Happy Meal option which includes water and apple slices, however there was no fine print defining exactly what form of happy meal was free.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

ad standards Happy Meal McDonald's

1 COMMENTS

Sydney2100 29 May 19

Does anyone from Ad Standards have kids ?
Kids go to McDonalds.
McDonalds help fund grass roots sport.
If parents don’t like their kids eating McDonalds then don’t let your kids go there.

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