McDonald’s in trouble for promoting junk food at children’s sporting event

Fast food chain McDonald’s has been reprimanded by Ad Standards for promoting a $5 ‘Man of the Match’ McDonald’s voucher at a children’s soccer event.

A disgruntled parent complained to Ad Standards about the occurrence stating the promotion was “unacceptable” and McDonald’s should not advertise to children.

McDonald’s has been reprimanded for advertising to children

“It is hard enough to promote a healthy lifestyle to children in this environment, I don’t appreciate junk food being given to them as an award during a sporting activity. This encourages bad lifestyle choices of eating junk food following sporting activity and goes against everything I teach my children,” the complaint noted.

The complaint pointed out the voucher had an image of milk and a wrap on it, but was in fact for any McDonald’s meal.

McDonald’s said the food items on the voucher are in line with nutrition criteria and children cannot redeem the voucher without a parent or guardian.

The fast food giant also noted the voucher in question was not passed through its internal review and approval process.

Ad Standards upheld the complaint because it was a voucher which was given to children at a sporting event and “the voucher itself was not restricted to these products and could be used for a product that does not meet the nutritional criteria”.

McDonald’s said it was “disappointed” and it will make sure vouchers are no longer distributed at children’s matches.


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