Ad standards rules: boosted boobs are ok
The Ad Standards Bureau has ruled that a bus shelter ad campaign by Myer that promises to enhance women’s bust size ‘from A to C’ is acceptable for the general public.
A complaint to the ASB read: “It is inappropriate for public viewing especially as there are many children and teenagers who will see this ad. I find it offensive to me and it degrades all women. It depicts them as sex objects.”
Other executions in the campaign ran slogans ‘Double Standards’ and ‘Another Cup’.
The board deemed that it was “reasonable for the advertiser to show the model wearing the bra in order to advertise the product they are selling and that although the ads focus on the enhanced cleavage the bras allegedly provide, the images are not presented in a sexual or suggestive manner.”
The envelope keeps getting nudged
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Before the Internet religious whacknuts had to pay for a stamp or phone call before they could complain. Sexual revolution? Let’s take this back to the 50s.
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It’s a super-boost bra.
Now, unless the super-boost bra is designed to induce hunger-pangs in breastfeeding infants, you’d have to say its chief role is increasing the sexual attractiveness of the wearer.
Not sure how you’d ever advertise one of these without portraying the wearer as a ‘sex object’.
The complainant should probably concentrate on shooting the maker, not the messenger.
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