Ad tech services have helped small businesses grow, finds new research from PwC & Google

September 28, 2021 2:00

With the release of the ACCC’s Ad Tech Inquiry Final Report, which today identified significant competition concerns and likely harms to publishers, advertisers and consumers — new research from PwC Australia, commissioned by Google Australia, has identified the way in which ad tech services have led to job creation and helped small businesses to grow and reach a global audience.

According to the research, while the economic benefits are clear, the ad tech industry remains “largely misunderstood”, perhaps due to how dynamic and multifaceted it is.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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