Jim Beam launches giant esky ad

Jim Beam has unveiled its World’s Biggest Esky ad featuring a rugged helicopter pilot delivering giant tinnies to Bondi.

The ad will start running on TV from tomorrow during the Essendon Collingwood AFL game on Seven tomorrow

jim beam icebergs eskySydney agency The Works created the “world’s biggest esky” in Bondi last month for Jim Beam. The event featured massive cans of bourbon in a swimming pool.

The 45-second spot will launch the From the Barrel to Bondi campaign. The ad has also been converted to 15 and 30-second spots.

It will also air during the Channel Nine  Sydney Roosters V St George Illawarra Dragons match that starts at 3.30pm.

The ad follows Jim Beam workers producing oversized Jim Beam cans, and from there cuts to helicopters flying over Sydney carrying said cans which are then carefully placed into the world’s largest Esky cooler at Bondi Icebergs with revelers partying alongside.

Ray Noble, brand director for bourbon at Beam said: “From the Barrel to Bondi is the biggest brand communications campaign Jim Beam has launched in Australia. It reinforces the time, care and attention Beam spends crafting its bourbon and reinforces its heritage and quality cues while celebrating the fun and social aspect of Jim Beam our consumers’ love.”

The campaign is part of the new global Jim Beam ‘Make History’ positioning to be launched in Australia.

Paul Swann, creative partner at The Works said: “Make History is a recognition not only of Jim Beam’s quality heritage but it also acknowledges significant history making moments that happen in people’s lives, whether it’s achieving a personal ambition or celebrating memorable occasions with friends and family.”

Creative credits:

Client: Beam Australia
Advertising Agency: The Works
Creative Partners: Damian Pincus and Paul Swann
Art Director: Guy Patrick
Copywriter: Nathan Bilton
Executive Producer Craig Bolles
Content Producer: Tristan Drummond
Creative Project Leader: Lindsey Bugeja
Production: Exit Films
Director: Ben Saunders
Production Producer: Kat Latour
Editing: The Butchery
Sound: Electric Dreams
VFX: Fin Design.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.