Jim Beam launches giant esky ad

Visually fantastic. But I always see Beam as bogans at Summernats not rave parties (with women) at Icebergs. Worth a try however…

The idea should’ve been canned.

Agreed JB. Beam needs to work hard to lose the bogan brand image. Pretty sure Sydneysiders at Icebergs would be drinking a boutique small batch bourbon, if they’re drinking bourbon at all.

Do you think all the Essendon Collingwood and primarily Victorian audience will get the relevance of Bondi Icebergs?

Charles, in short no – I’ve been Bondi a few times and have no idea what the icebergs are, the lifeguards I do know

This is a silly, overpriced (I’m assuming), disjointed ad.

Why spend the first half emphasising getting the bourban “just right” for the last 200 years and then display an oversized can floating in a swimming pool?

What is the connection, am I missing something? Perhaps after a few JB and coke I’ll understand why there are two significant and non connecting messages being presented to the audience

ps. and I know that this is just being picky, but basic commonsense tells me that it is impossible to fly via helicopter from Kenttucky to Bondi, towing an oversized can

This was an awesome experiential and PR idea – but as a TVC it falls flat. Shame.

Great TVC should be more of them!

“Is the brand image of Jim Beam worse than Jack Daniels? – Discuss”

How can I get a job in the ‘SPECIAL PROJECTS’ department?

Are they being true to the brand here? Beam is simply not a poncy eastern suburbs/Icebergs drink. They’re at risk of isolating their current customers (V8 fans from Penrith) without attracting any new ones (whoever they may be.)

Amanda is right…

How does the world’s biggest esky and those huge cans connect with “doing things just right”?

Nice way to destroy what was a great PR idea.

“The ad will start running on TV from tomorrow during the Essendon Collingwood AFL game on Seven tomorrow”

Yes.. Because seeing a bunch of wankers on Sydney harbour always goes down well in Melbourne.

If they spent 200yrs getting Bourbon just right, then why the hell would they pump it full of sugar, add cola & put it in a can??

Old mate Jim would be turning in his grave!!

Let’s hope Waverley Council and Bondi Icebergs will never allow their facilities to be abused in this way again.

All they ever needed to know about their market or roles is here:

https://twitter.com/heraldsunreader

Just brilliant.

@ Anon. Wankers they may be. But Bondi is not on the Harbour.

Expensive!!!! And very nice work.
There is nothing more iconic than an Australian beach, that’s why all the Mexicans head north so often. Pretty simple idea executed amazingly. Well done.
Do wish there was some more sexy ladies in bikinis in the ad, but that isn’t PC anymore. Now there is an insight.

No credit for BKI. Shameful!

Hi Boob,

BKI were involved in producing the giant Esky cooler for the stunt at Bondi Icebergs in March and were credited in the release sent out at that time. For the TVC we credited all those that were directly involved in its production. However consider them credited now!

Thanks

Tim Addington
The Works

Ridiculous fail. I’ve seen this ad a few times now and it still makes no sense. Who is the bloke looking through the window? What do giant cans have to do with ANYTHING? Who puts a quality handmade product into cans (giant or otherwise)? Why fly them by helicoper? Is it something new or did they run out? The graphics look cheap and fake, it’s clearly not a Qantas or Carlton ‘big ad’ yet it has the same lack of meaningful content or message. It’s terrible, and my guess is the people raving about it must be other industry folk from the same school as the folks that made it.

Sydney agency decides to create an ad in Bondi with models shock.

I would just like to know the name of the track and its producer used in this ad!