World’s largest esky built by Jim Beam

The “biggest esky in the world” was unveiled on Bondi Beach this morning in a stunt led by advertising agency The Works.

jim beam icebergs esky

The campaign, which sees the Icebergs pool turned into the esky, will be used in part of a Jim Beam TV spot in April.

Jim Beam's giant esky in Bondi Beach.

Jim Beam’s giant esky in Bondi Beach.


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