World’s largest esky built by Jim Beam
The “biggest esky in the world” was unveiled on Bondi Beach this morning in a stunt led by advertising agency The Works.
The campaign, which sees the Icebergs pool turned into the esky, will be used in part of a Jim Beam TV spot in April.
Jim Beam’s giant esky in Bondi Beach.
I’d hate to see the domestic violence after that lot…
Paul Swann right?
Nice work, The Works. Looks fantastic!!
Goodish idea, excellent execution
It suggests that some giant bogans are about to emerge from the ocean, get pissed, then stomp Bondi into the sand. Scary.
Brilliant idea and absolute eyesore
10 out of 10 for execution…
Very cool!
Looks cool – until you consider Coca Cola own Jim Beam and decided to sue the NT government recently over their ‘cash for cans’ recycling scheme. Expect to see plenty of empty normal-sized Jim & Coke cans washing up on beaches around Australia.
Don’t Sydney beaches have enough of a problem with pissed bogans on them?
Does look cool, but if it’s supposed to appeal to anyone in Bondi replace beam and coke with bags of coke.
Disgusting. How was this ever approved? Between closing the pool for water polo promotions and stupid advertising stunts like this, it’s a wonder that swimmers are ever allowed to use the pool.
@Kenny
Great targeting there my friend. I agree, it should be boutique beers from hip and trendy micro breweries and lots of the white stuff. For Jim beam, I would have filled up a pool in Penrith.