World’s largest esky built by Jim Beam
The “biggest esky in the world” was unveiled on Bondi Beach this morning in a stunt led by advertising agency The Works.
The campaign, which sees the Icebergs pool turned into the esky, will be used in part of a Jim Beam TV spot in April.
Jim Beam’s giant esky in Bondi Beach.
I’d hate to see the domestic violence after that lot…
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Paul Swann right?
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Nice work, The Works. Looks fantastic!!
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Goodish idea, excellent execution
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It suggests that some giant bogans are about to emerge from the ocean, get pissed, then stomp Bondi into the sand. Scary.
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Brilliant idea and absolute eyesore
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10 out of 10 for execution…
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Very cool!
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Looks cool – until you consider Coca Cola own Jim Beam and decided to sue the NT government recently over their ‘cash for cans’ recycling scheme. Expect to see plenty of empty normal-sized Jim & Coke cans washing up on beaches around Australia.
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Don’t Sydney beaches have enough of a problem with pissed bogans on them?
Does look cool, but if it’s supposed to appeal to anyone in Bondi replace beam and coke with bags of coke.
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Disgusting. How was this ever approved? Between closing the pool for water polo promotions and stupid advertising stunts like this, it’s a wonder that swimmers are ever allowed to use the pool.
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@Kenny
Great targeting there my friend. I agree, it should be boutique beers from hip and trendy micro breweries and lots of the white stuff. For Jim beam, I would have filled up a pool in Penrith.
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