Advertiser brands complainant ‘oxygen thief’ as ad watchdog clamps down on health and safety

Fernwood

An angry small business owner has described a complainant as an “oxygen thief” and labelled the Ad Standards Board “time wasters” after it upheld a complaint against an ad showing two children playing in a large ice box.

Smirkey’s Sports was one of three companies to be on the receiving end of health and safety concerns from the the ASB in its latest round of rulings, while a fourth fell foul for featuring a swear word on an outdoor sign.

Fernwood Fitness Centre was reprimanded after its TV ad depicted women undertaking various outdoor activities, including a scene in which two women ride on a bicycle without safety helmets.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.