Advertiser brands complainant ‘oxygen thief’ as ad watchdog clamps down on health and safety
An angry small business owner has described a complainant as an “oxygen thief” and labelled the Ad Standards Board “time wasters” after it upheld a complaint against an ad showing two children playing in a large ice box.
Smirkey’s Sports was one of three companies to be on the receiving end of health and safety concerns from the the ASB in its latest round of rulings, while a fourth fell foul for featuring a swear word on an outdoor sign.
Fernwood Fitness Centre was reprimanded after its TV ad depicted women undertaking various outdoor activities, including a scene in which two women ride on a bicycle without safety helmets.

He’s right – most complainants are oxygen thieves. If it moves, or doesn’t move, find some triviality and complain about it.
As are the ASB thieving oxygen – they have to “uphold community standards” in order to justify their very existence. Give us a break!
I would shop at Smirkeys. The guy says what we all think.
Seriously who even complains about this kind of stuff?
Looks like Smirkeys has found his 2 customers in Rrrosco and Junior! 🙂
Fuck yeah. Massive time wasters.
The rep from Smirkey’s Sports reminds me of Anton from this David Thorne exchange (http://www.27bslash6.com/function4sports.html).
“Are you time wasters still wasting my important time?…you take this oxygen thieves side and waste peoples time to justify your so called job.”
You sell cricket bats and soccer balls for a living. Relax.
This is pathetic.
Ah, good to know head injuries can’t occur if you are riding on private property — thanks, Fernwood!