Ad watchdog rules against horse racing ad with slogan ‘Treat a woman like a race horse and she’ll never be a nag’

Quilly ParkA print ad for horse racing venue Quilly Park has fallen foul of the ad watchdog over the slogan “Treat a woman like a race horse and she’ll never be a nag”, with the Ad Standards Board (ASB) ruling it was discriminatory to women.

A complaint to the ASB suggested the the ad was sexist and disgraceful.

“It is sexist and offensive to women. The country race meeting is a family event and a significant number of jockeys were women – making the offensive advertisement even more disgraceful.”

Quilly Park defended the ad arguing it was “more directed at the male audience” as males predominantly own Thoroughbreds.

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