Ad watchdog rules against another ‘obscene’ Wicked Campers slogan

The offending slogan

The offending slogan

For the third time in a matter of weeks Wicked Campers has fallen foul of the Advertising Standards Board (ASB) over the slogan “Does your asshole ever get jealous of the shit that comes out of your mouth?” on one of its vans which the ASB ruled was derogatory, adding the obscene language was not appropriate for outdoor display.

At the end of last month the brand was reprimanded by the watchdog for a slogan reading “Get out ya tits and we’ll call it quits” while just this week the ASB upheld a complaint relating to the slogan “fat girls are harder to kidnap!”. It has also been censured by the ASB for a Chuck Norris blowjob messagea pot smoking promo, “it’s better to be black than gay“,encouraging killing kangaroosa menstrual cycle joke and snogging an aboriginal.

A complaint to the advertising watchdog read: “Offensive slogan on the back of the car. Use of explicit swear words “asshole and shit”  clearly visible to everyone including children. Completely pointless – just put there to deliberately offend/shock. I’m no prude but this disgusted me and my wife.”

Wicked Campers no longer responds to complaints to the ASB, which was noted by the board during the ruling.

While the board noted the words “asshole” and “shit” are not “strong or obscene”, the board considered that “the overall message is derogatory and the wording of the advertisement presents obscene language which is not appropriate for outdoor display”.

As the advertisement “did feature language which is inappropriate in the circumstance” the board upheld the complaint.


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