Ad watchdog rules against Wicked Campers for 15th time this year

The slogan was set with a picture of the character Kenny Powers from HBO show Eastside and Down

The slogan was set with a picture of the character Kenny Powers from HBO show Eastbound and Down

Wicked Campers have had a fifteenth complaint to the Ad Standards Board upheld against it this year, with the board ruling the image of the character “Kenny Powers” was presented in an aggressive manner.

The complained about slogan read ‘You’re F#ckin’ Out! I’m F#ckin’ In!’ on the right hand side of van, with a pro drugs slogan at the back.

In its ruling, the board noted that the replacement of the letter u in the slogan with a # was “not enough to disguise what the word is meant to read”.

The board also discussed the drawing of the character ‘Kenny Powers’, who is a fictional character in the TV series Eastbound and Down, and is know for an inflated ego and short temper. It was the board’s view the character would not be familiar to most members of the community and his presence on the side of the vehicle is aggressive.

The board ruled that the use of the word ‘fuckin’ in connection with an image of Powers was presented in an aggressive manner and amounted to language “which is strong and obscene and inappropriate in the circumstances”. The complaint was upheld.

Earlier this month the Ad Standards Board dismissed a complaint against the company relating to the slogan ‘She can’t wrestle but you should see her box’.

Wicked did not make a submission to the ASB hearing.

wickedPrevious ASB rulings against Wicked Campers this year have included the slogans: “In every princess there is a little slut who wants to try it just once”, “Chuck Norris needs a monkey wrench and a blowtorch to masturbate”, “If you love God, burn a church” “Get out ya tits and we’ll call it quits”, “Fat girls are harder to kidnap“, “Does your asshole ever get jealous of the shit that comes out of your mouth?”,  “Shut the f#ck up Donny“, “God I’m Fucking Awesome”,  “I was in fuckin’ Nirvana dude. Dave Grohl“, “Half of life is fucking up, the other half is dealing with it”“…Save a lollipop…suck a dick!”“Yes We Can!” which ran on the side of a car along with an image of Adolf Hitler, “a blow job a day beats an apple” and “camouflage condoms: she’ll never see you cumming”.


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