Mumbrella looks over some of the latest campaigns to hit our screens.
A new campaign for Streets features 50 different videos led by a talking Cornetto that specifically targets user groups based on their interests. The ‘Goodbye Serious’ campaign was made in partnership with Google, Phd and DDB, and aims to entertain those interested in areas such as politics and sport with a light-hearted skit to give them a break from their day-to-day routine.
The tongue-in-cheek campaign is a similar initiative to Streets’ outdoor ads featuring Gaytime and Bubble O’Bill which launched early last year.
Air New Zealand has brought back up-and-coming actor Julian Dennison and NZ rapper PNC is a series of spots promoting the airline’s new deals and destinations. Created by Host, the first ad features PNC rapidly speaking the 21 destinations the airline frequents across New Zealand. The tagline reads ‘We’re seriously connected’.
Another spot sees Julian trying to touch a bubble on the screen that reveals new deals on flights by the airline.
William Hill is promoting ‘fast betting’ as the official betting partner for the Australian Open. The ad sees a tennis ball shooting 3565km through the air into Melbourne city and into Rod Laver arena. Fenton Stephens is William Hill’s current creative agency of record.
Audi is promoting Audi Service with an ad exploring all the different destinations and experiences you can have after servicing your car. The ad takes viewers into the mind of a man in an Audi shop imagining all the possible experiences he could create after his car was serviced. 303Mullenlowe is the agency of record.
RACQ has released a spot to promote its pet insurance. The video features a series of kittens and puppies learning how to live in the world. The ad ends with a call for consumers to join the RACQ “club” and help look after their pets. Clemenger BBDO Brisbane is currently RACQ’s creative agency.