Toyota makes music with cars in new ad
Toyota has released its new work ‘Making Music with Toyota’ as part of its ‘Made for Mondays’ campaign, where a song is produced using various car parts and sounds produced within the car.
The campaign starts with an electro and Latin-inspired track which was created using the Toyota 86 bonnet to head the rhythm, followed by bouncing a spare tyre repetitively, using the electric seat and finally flicking the rim of a tyre.
The four sounds are then combined to create one three-minute song which features in one long form five minute video, and a shorter fifty-five second video.
The short video proceeds to show the streets of Sydney as if you, the viewer, were in a car, some from a birds’ eye view, backed to the track created by Toyota cars themselves.
The campaign by Toyota is not the first to use cars as an instrument, seeing Ford create a car orchestra in 2008 and band OK Go create a song using the car as its background music.
The new videos will form part of Toyota’s YouTube homepage.
Linkedin
Blessed are the content makers; they know not what they plagiarise (badly):
http://www.youtube.com/watch?v=w4y272NI7J8
User ID not verified.
You may want to check the meaning of “dropped” when referring to a campaign launching in adland.
User ID not verified.
MUSIC CREDIT: Jordan Waller.
User ID not verified.
seems familiar
https://www.youtube.com/watch?v=uLtXp5d1aaY
User ID not verified.
The original Ogilvy Ford ad was also then developed for PR for a second phase by working with an artist for her music video. https://vimeo.com/12208011
User ID not verified.
Just because you can doesn’t mean you should.
Clearly I was under the misapprehension that cars were for driving.
User ID not verified.
Nice work Jords!
User ID not verified.
Toyota’s played in this space before…
https://www.youtube.com/watch?v=d4CuuPwh84Q
User ID not verified.
and this one from Honda
https://mumbrella.com.au/honda-ad-made-from-symphony-of-car-sounds-78026
User ID not verified.
And this one from Holden…
https://www.youtube.com/watch?v=v6Hs7f3k4eQ
User ID not verified.