Ad wrap: Apple pushes 6S; CommBank uses Bugsy Malone; Mikita creates the neighbour from hell; Aldi uses reggae to sell crumpets
Here’s a wrap of some of the latest ads to hit screens, including Apple, Commonwealth Bank, Virgin Australia, Comparethemarket.com.au and Mikita.
With the launch of the iPhone 6S last week Apple felt the need to tell users what is different about the phone – ‘not much’ apparently – with this one minute acting as something of a product demonstration, with an Australian voiceover. TBWA is Apple’s agency internationally.
https://www.youtube.com/watch?v=S2Edd9xf0e4&feature=youtu.be
Courtesy of Savvy Media monitoring
Commonwealth Bank’s latest ad features children playing a variety of roles from firemen to paramedics and doctors, with the soundtrack of ‘We could have been anything we wanted to be’ from Bugsy Malone. M&C Saatchi Australia created the ‘When we believe, we can’ spot.
https://www.youtube.com/watch?v=MfxFfU7M3B4&feature=youtu.be
Courtesy of Savvy Media monitoring
Clemenger BBDO Melbourne has tapped into the psyche of the businessman for its new spot for Virgin Australia’s business class offering, focussing on how its detail-oriented approach.
https://www.youtube.com/watch?v=oTCKukE3vYc
Feeling a little horse? Hortico lawn fertiliser certainly is using a Shetland Pony to show how irresistible your lawn will be if you use their product.
https://www.youtube.com/watch?v=wLWVDLvnZMQ
Comparethemarket.com.au continues with its Meerkat themed spots with this ad from VCCP talking about how the product helps you save time when you don’t have much.
It follows on from its previous ad when Segei and Alexandr found baby Oleg on the steps of their mansion.
https://www.youtube.com/watch?v=AetYmP2pQDI&feature=youtu.be
Courtesy of Savvy Media monitoring
A man who must be one of the worst neighbours in the world stars in a new series of ads for Makita’s garden power tool range via Frontier. First he is caught perving on his athletic neighbour and cutting his fence down:
Then he blows all his leaves into another neighbour’s garden with his new leaf blower:
Before annoying his own wife by mowing the lawn when she is trying to get their baby (or baby simulating doll by the looks of it) to sleep. Fortunately the new mower is so quiet the baby sleeps through it, before he wakes it by opening a tinny.
How would you sell crumpets? Aldi has decided nothing says a tasty morning treat like a bespoke reggae track extolling the virtue of toast, raisin toast and the new crumpets range. As ever BMF is behind the Aldi work.
https://www.youtube.com/watch?v=TL2h9ocAGrQ
To all at M&C and Commbank, kudos on that spot ESPECIALLY the diversity of kids. Australian adland is so whitewashed – hello Bonds – it fills me with rage from time to time.
So to see a spot where a range of kids is portrayed so naturally, is heart-liftingly refreshing.
Keep leading the way.
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I think I can hear the american VO hiding inside the Australian one.
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So the Comparethemarket meerkat is a Russian oligarch?
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