Ad Wrap: Coca-Cola’s influencer campaign; AMF spruiks ‘bowl-off’; Optus’ Anytime cricket; FitBit gets flexed underwater
Mumbrella looks over some of the latest campaigns to hit our screens.
Coca-Cola South Pacific has revealed its new ‘Summer Classic’ campaign with a series of images featuring young adults enjoying a cold Coke in ‘A perfect serve.’
The creative work made by Emotive uses key influencers across music, art and lifestyle categories, including Australian DJ Hayden James who composed a summer soundtrack.
Street murals will also feature across urban sites in Sydney, Melbourne and Brisbane created by Sydney-based street artist Mulga as well as experiential activations including a Coca-Cola truck.
AMF has teamed up with the Sydney Thunder and Melbourne Stars from the KFC Big Bash League to have a “bowl off.” The new campaign created by DDI, calls on consumers to take out everyday frustrations through bowling.
https://youtu.be/2Hr9O3IYH6k
https://youtu.be/Vcs54VmJE6c
Optus has also unveiled a new campaign by Emotive with the Melbourne Stars playing cricket in Queensbridge Square, Melbourne.
The video features some of Melbourne’s best cricket players playing cricket in the middle of everyday commuters getting them to join in and participate. The campaign is part of Optus’ cricket data offering, and aims to show how cricket can be played anywhere anytime.
https://youtu.be/2el3v0CVLJM
Dulux has jumped into the mind of its iconic Old English Sheepdog, Digby, as he passes through streets and observes the colours of different houses. The new campaign by BMF is the first under new marketing director Helen Fitzpatrick.
The ad lets the audience hear the dog’s thought process as he travels in a car and comments on different colours such as “symphony red, brave choice.” The new ad is part of an initiative by Dulux to educate Australians and New Zealanders on the consequences of using poor quality paint.
Fitbit has been immersed underwater in a new campaign with Adshel and Zenith. The outdoor campaign features a water tank built into the panel to show the capabilities of the waterproof Fitbix Flex 2.
