Ad Wrap: Coca-Cola’s influencer campaign; AMF spruiks ‘bowl-off’; Optus’ Anytime cricket; FitBit gets flexed underwater

Mumbrella looks over some of the latest campaigns to hit our screens.

Coca-Cola South Pacific has revealed its new ‘Summer Classic’ campaign with a series of images featuring young adults enjoying a cold Coke in ‘A perfect serve.’  

The creative work made by Emotive uses key influencers across music, art and lifestyle categories, including Australian DJ Hayden James who composed a summer soundtrack.

Street murals will also feature across urban sites in Sydney, Melbourne and Brisbane created by Sydney-based street artist Mulga as well as experiential activations including a Coca-Cola truck.