Melbourne commuters play catch with digital dog in outdoor campaign by GPY&R

Melbourne train travellers were given the chance to play fetch with a digital dog last week as part of a new out-of-home campaign for The Lost Dogs’ Home by GPY&R Melbourne.

JCDecaux and GPY&R Melbourne are adding a digital dog to Melbourne’s busiest train station

Created by GPY&R Melbourne, ‘Wait with a Mate’ uses a digital Citylight from JCDecaux, allowing commuters to play fetch a with virtual dog and receive a real ball with adoption information after playing the game.

Jake Barrow, creative director at GPY&R Melbourne said the campaign idea came from “RMIT graduates” last year who are no longer with the agency.