Ad Wrap: Honda chases dreams, Air New Zealand reunites families, IGA price matches groceries
Mumbrella looks over some of the latest campaigns to hit our screens.
Honda is promoting its new Civic with a spot showcasing a female journalist hitting the road to chase her dream story. It ends with the tagline: ‘We chased a dream to bring you the bold, new Honda Civic, go chase yours’. Leo Burnett Melbourne is Honda’s creative agency of record.
https://www.youtube.com/watch?v=gkfB2wAqJTw
Air New Zealand has launched a series of spots highlighting the importance of making time for friends and family. Its new campaign focuses on the warmth created by memories, and ends with the tagline: ‘With over 2,000 flights taken every day, air points is helping Kiwis make new memories’. Host is Air New Zealand’s creative agency of record.
https://www.youtube.com/watch?v=wQeY1tPk3Pw
https://www.youtube.com/watch?v=Qje56hMT9hc
https://www.youtube.com/watch?v=zrvEurBDhkM
IGA continues to push the independence of its owner-operated stores with its latest ad announcing the supermarkets’ new price matching promise on hundreds of everyday products. The ad features actor Shane Jacobson going a little overboard on his weekly shop. The Monkeys is IGA’s creative agency of record.
https://www.youtube.com/watch?v=Ytgz-Iv38is
Australian Outdoor Living is promoting its Escape Winter Sale by targeting families who enjoy spending time outside all year round. It ends with the tagline: ‘Now that’s Australian outdoor living’.
https://www.youtube.com/watch?v=-dEzoHh22Fk
The IGA is so unrealistic.
First, how did Shane Jacobsen get a trolley that goes straight?
Second, how come his shopping in the trolley don’t obey the Laws of Gravity and fall out?
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