Ad wrap: McDonald’s launches all-day brekkie; Woolies’ Easter hashtag; Virgin Mobile muzak

Mumbrella takes a look at up some of the latest campaigns to hit our screens.

McDonald’s is spruiking its all-day breakfast with a spot which sees social media messages pop up across shots of Australian cities and towns, showing that Aussies everywhere are calling for an all-day breakfast menu.

A triumphant voice announces: “Now you can enjoy your favourites for brekkie, brunch and brinner” set against gospel song O’ Happy Day.

DDB Sydney is McDonald’s creative agency of record.

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