Ad wrap: McDonald’s launches all-day brekkie; Woolies’ Easter hashtag; Virgin Mobile muzak

Mumbrella takes a look at up some of the latest campaigns to hit our screens.

McDonald’s is spruiking its all-day breakfast with a spot which sees social media messages pop up across shots of Australian cities and towns, showing that Aussies everywhere are calling for an all-day breakfast menu.

A triumphant voice announces: “Now you can enjoy your favourites for brekkie, brunch and brinner” set against gospel song O’ Happy Day.

DDB Sydney is McDonald’s creative agency of record.

Woolworths is celebrating Easter with a video in which brand ambassador Jamie Oliver gives the traditional hot cross bun a makeover. Viewers are encouraged to share how they like their hot cross buns at the hashtag #TopThisBun.

Paint brand Taubmans is pushing its easy-coat product with a spot which sees a family attack their problem walls.

Virgin Mobile is promoting its switch-over deal for new customers with a spot giving new customers a taste of hold music, performed by a live band, for those with a lock-in contract for while they wait.


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