Ad wrap: McDonald’s launches all-day brekkie; Woolies’ Easter hashtag; Virgin Mobile muzak
Mumbrella takes a look at up some of the latest campaigns to hit our screens.
McDonald’s is spruiking its all-day breakfast with a spot which sees social media messages pop up across shots of Australian cities and towns, showing that Aussies everywhere are calling for an all-day breakfast menu.
A triumphant voice announces: “Now you can enjoy your favourites for brekkie, brunch and brinner” set against gospel song O’ Happy Day.
DDB Sydney is McDonald’s creative agency of record.
https://www.youtube.com/watch?v=SCbCRCJ2Vqw
Woolworths is celebrating Easter with a video in which brand ambassador Jamie Oliver gives the traditional hot cross bun a makeover. Viewers are encouraged to share how they like their hot cross buns at the hashtag #TopThisBun.
https://www.youtube.com/watch?v=vbrsfY757fE
Paint brand Taubmans is pushing its easy-coat product with a spot which sees a family attack their problem walls.
https://www.youtube.com/watch?v=KK68HFwJ7pQ&feature=em-subs_digest
Virgin Mobile is promoting its switch-over deal for new customers with a spot giving new customers a taste of hold music, performed by a live band, for those with a lock-in contract for while they wait.
https://www.youtube.com/watch?v=ksNRR5wa5iU
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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