Ad wrap up: The latest ads from Berlei, OPSM, Racing Victoria and Melbourne Racing Club

Mumbrella wraps up a few of the latest ads going live in the last few days.

Berlei have launched a new campaign for their “softest bra ever” – The Sensation. is comprised of two TVCs featuring Australian actress Jessica Marais. The ads are a tongue-in-cheek look at her celebrity lifestyle. Marais poses in a light blue underwear set while stylists offer her a range of options and she plays up her diva status before a glam event. She says: “If it doesn’t feel sensational, I just won’t wear it.”

The second TVC sees Marais having her hair coiffed as she sits at a dressing table wearing a nude-coloured bra, reading a script. Complaining about all of the nude scenes she has to do, she laments: “Nude just doesn’t feel good anymore.”

OPSM’s new print campaign targets the older demographic, with prominent mature faces Ita Buttrose, Daphne Selfe and Garry Heery posing for portraits while bespectacled. The ad is accompanied by the tagline, “Style at every age.”

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Courtesy of Savvy Media Monitoring

Racing Victoria and Melbourne Racing Club‘s Spring racing carnival kicks off on Sunday, with an integrated campaign targeting punters who are serious about racing and those who attend for enjoyment. The video, created by BWM is colourful and gives a real spring vibe, with the tagline “Passion Wears Many Colours.”


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