Ad wrap up: The latest ads from Berlei, OPSM, Racing Victoria and Melbourne Racing Club
Mumbrella wraps up a few of the latest ads going live in the last few days.
Berlei have launched a new campaign for their “softest bra ever” – The Sensation. is comprised of two TVCs featuring Australian actress Jessica Marais. The ads are a tongue-in-cheek look at her celebrity lifestyle. Marais poses in a light blue underwear set while stylists offer her a range of options and she plays up her diva status before a glam event. She says: “If it doesn’t feel sensational, I just won’t wear it.”
https://www.youtube.com/watch?v=0bROs4xbUvs
The second TVC sees Marais having her hair coiffed as she sits at a dressing table wearing a nude-coloured bra, reading a script. Complaining about all of the nude scenes she has to do, she laments: “Nude just doesn’t feel good anymore.”