Ad2One signs deal with Optus’ MyZoo

Digital group Ad2One has signed a deal with Optus which will see it double the reach of its advertising network in Australia through the telecom’s online portal MyZoo.  

The announcement:

April 7, 2011 –

Global digital group AD2ONE has doubled the reach of its advertising network in Australia, signing an exclusive agreement with the Optus online portal MyZoo. The deal will give AD2ONE advertisers access to more than 140million ad impressions per month.

Phil Duffield, managing director of AD2ONE Australia says it was the company’s transparent approach that secured the partnership. “We ensure our publishing partners have full visibility of sales activity, with accurate, real-time reporting. Then we work with them to build premium opportunities for advertisers that enhances the performance for all concerned.”

The MyZoo portal provides a rich advertising inventory, including a growing mobile audience that advertisers can target using a range of geo-demographic characteristics.  The site is also the homepage for many of Optus’ fixed broadband customers, providing a unique opportunity for advertisers to reach users at the start of their Internet journey.

Crispin Tristram, GM of Sales & Service at Optus Digital Media said this partnership means the website has an even stronger offering for advertising partners and an enhanced experience for customers. “Everyone wins with well-targeted messaging. AD2ONE’s sophisticated analytics and targeted placement builds on our rich content offering.  Users will see products they like and advertisers reach people who are interested”.

Duffeld says AD2ONE is particularly pleased to be working with Optus because the telco’s brand strength will be seen as advantageous to many advertisers. “Successful online advertising isn’t just about numbers. Increasingly advertisers want to build their reputation with target groups, so you have to consider who you are seen with”.

Source: Ad2One press release


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